And we'll make it EASY for you!
Our Service Philosophy
The service you want from your yellow pages agency is
different from what every other client wants.
Our philosophy is simple: we'll
work with you in the way that you work best.
We'll provide the services you need, but won't waste your time with
things you already know, or with details you don't want to master. At MRNYP our focus is to listen to your
needs, find out how you like to work, and then tailor our service to work best
Planning your print & internet yellow pages strategy can be
complex, and getting it right is extremely important.* We're aware of how time-consuming and
frustrating YP placement can be, so our mission is to make yellow pages
advertising EASY for you. If you know a lot about yellow pages
advertising, our staff will simplify your work. If you know nothing about YP, we can become your company's yellow
pages department, handling everything from strategy through placement, artwork,
and accounting. For instance:
- You have an overall
advertising budget for your company but can't decide how much of it you
should spend on an effective YP campaign.
We'll bring you research so you can analyze the data, or we can
simply give you a recommendation after we've done the analysis.
We can produce effective YP campaigns from any size budget: large,
medium, or small.
- You're an authority on marketing
for your industry, but yellow pages advertising is an unfamiliar medium
and you're not sure how to apply your knowledge to YP planning.
We don't presume to know your business better than you do, but we are
skilled at marrying your knowledge with our expertise in print and internet
yellow pages marketing; we'll use your knowledge of your business and make YP
advertising work for you.
- You don't know what different
directories are available for your location(s) unless the various local YP
reps call you, and then they only want to sell you the biggest, most
expensive ad in the book.
We can provide coverage information for all directory publishers in
your market(s) so you can create an overall YP placement strategy, or your
expert Account Strategist can recommend the most effective plan.
We'll present you with publisher promotions or incentives if they
can improve the response to your YP advertising.
We only want you to run the size and type of ad that works best
within your overall YP advertising campaign, and we're not interested in
winning creative awards - only in getting the best response for you.
- You're perfectly confident in
your ability to master the intricacies of print directory advertising but
don't have time to delve into the new and fast-changing world of internet
We have experts on staff who will simplify your internet marketing
options: we can give you a complete
education on internet yellow pages and search engine marketing, or we'll create
for you the best strategy based on our knowledge and experience.
- You know how to effectively target
your direct mail, newspaper, or broadcast advertising, but don't know
where to begin when it comes to choosing the best YP directory headings for
We can access all of the research on the effectiveness of available
headings for your industry and help you choose the most effective placement to
maximize your ad dollars.
- You don't want to take all of
those sales calls from local YP reps any more!
We'll assign a dedicated Account Strategist who will be your one
contact for all of your YP needs; no more dodging those phone calls!
Your Account Strategist will be able to do the research, get you
the data, make the recommendations, and answer all of the questions associated
with your account. Our policy is to
return phone calls within two hours, so you never have to wait for important
information or answers.
There are countless ways MRNYP can provide value to your company;
for us the priority is to reduce the effort you have to spend on planning,
placing, and managing your successful yellow pages campaign. After all, your time is extremely valuable. We believe that getting to know you is
important so we can make your yellow pages EASY!
We're proud of our history.
MRNYP, Inc. was founded over 60 years ago by Millard Rosenberg when he
saw his clients' need for an advertising professional working exclusively to provide
expertise in yellow pages strategy. Today
his daughter, Jane Rosenberg, carries on the tradition of partnering with MRNYP
clients to maximize their yellow pages response. Since we're not a full-service advertising agency, we need to be
very good at yellow pages advertising to succeed in our business. MRNYP is a family business, and each client's
success is important to us.
With all of our experience as a Certified Marketing
Representative (CMR)*, we'll make sure………
- you're spending
the right amount of money,
- in the right
- under the
- with the
right ad size,
- with the
most effective ad content,
- that your
ads are correct, every time
………and we'll make it EASY!
Please contact us today so we can start getting to know your
company and your yellow pages advertising needs.
more about the importance of yellow pages advertising, about how CMRs work, and
to see if you qualify as a CMR customer, click on the "YP & CMRs" button
To contact us today,
please call (714) 744-4878. Thank you!